The foremost figure in the positive psychology movement, Dr. Martin Seligman, has synthesized man years of research and experience in a popular book "Authentic Happiness: Using the New Positive Psychology to Realize Your Potential for Lasting Fulfillment". He argues that there is a distinction between more momentary pleasures and longer-lasting gratifications, which are more fulfilling.

Basically, he defines gratifications as activities that we like doing, which absorb and engage us fully, blocking self-consciousness and felt emotion. There are neurofeedback protocols such as the InAll protocol, which can train just this type of absorption and flow. It would appear that this type of neurofeedback training could help people to achieve authentic happiness by enhancing their ability to remain absorbed in gratifying pursuits.