Need to get a new practice started or enhance an existing one? You've finished your training, bought equipment, attended conferences and now you're waiting for clients to storm the door. Neurofeedback is a tricky sell. But help is on the way.

The secret to selling neurofeedback is not selling neurofeedback. So what do you sell? This workshop covers the basic tools and principles of successful "gorilla marketing" to get your practice into high gear while keeping costs down. The development of a successful marketing plan is broken down into easy-to-follow steps.

This comprehensive workshop includes "The Biggest Mistakes I've Made in Marketing" - tools and tips of effective gorilla tactics; samples of everything you'll need, such as media kits and press releases; print ads and informational packets; sample business cards, promotional tools and brochures; developing and maintaining mailing lists; yellow pages and lecturing; initial client contact, budgeting; plus, finding and using the "mommy underground" and other informal networks in your community. It's just not the theory of gorilla marketing. Each participant will leave with a customized marketing plan that can be used to get that old-fashioned, good-as-gold word-of-mouth going right in your own hometown.