Under pressure: What big games do to players and how they cope - Ball Don't Lie Bruno Demichelis, has made headway into the use of psychophysiology, biofeedback & neurofeedback in professional sports. Through his company MindRoom Sports Science Inc., Demichelis has had major success in Europe, working first with Italian soccer powerhouse A.C. Milan before bringing his methods to the English Premier League as the director of sport science for Chelsea F.C. Thus far, no North American sports franchise has

Ski Gold Medal Winner Bilodeau's sports psychologist shares some advice, Including Biofeedback "...if the heart is beating too fast or an athlete is sweating from feeling anxious, they must use biofeedback or other things they've been taught to regulate or self-manage themselves." "They also can't control the officiating, the delays or their opponent's performances. They have the choice to be either a thermometer or a thermostat. They must use self regulation to control their breathing and their thoughts."